To build a successful online store, you always need to have many eCommerce tools to understand what your customers need, their behavior on the website, and how to improve your website. Today, with the revolution of the internet, you do not need to buy and install software offline in your computer to perform these tasks again.
There are many SAAS (Software as a service) that help you do these tasks in a convenient and fast way. In this blog post, I will list some of the most useful online tools for you – the online shop owner. Besides, share this article for those who do Online Marketer, Web Developer, Growth Hacker in your group or your company so they can help you build, optimize and increase traffic to your online store.
1. Analytics Tools for Online Shop
The following statistical tool allows you to measure, collect, analyze and report the data to optimize the use of the web. In addition, these tools can help you evaluate the market and improve the turnover to your online store.
Google Analytics (Free)
Google Analytics lets you analyze data from all touch points in one place, for a deeper understanding of your customer experience. For a store owner, Google Analytics allows you to analyze the sales data, set sales goals for your online store.
Piwik (Free & Premium)
If you want to build a system for your own statistical System, the customizable interface as well as the data. Piwik is the solution for you! Piwik is an open-source software, 100% data ownership, user privacy protection, user-centric insights, customizable and extensible.
Adobe Analytics (Premium)
Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.
2. Visitor Recording & Heatmaps for Online Shop
For shop owners, to understand your customer behavior on your website is extremely important. To observe this, the tools heartmaps, visitor recording are sorely needed. Here is a few outstanding tool that we want to introduce to you.
Crazy Egg (Premium)
Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. It provides a special overlay tool, which gives you more detailed page analytics as compared with other website analytics tools. It can be used to speed up your landing page testing to ensure better conversion rate and better user engagement.
In addition to the same features of CrazyEgg, LuckyOrange, Lucky Orange has a unique feature which records each customer’s activities in video. It will help you to have the best visual of a customer behavior at your site.
Mouseflow lets you see visitors’ behavior and fix pain points with recordings, heatmaps, funnels, and form analytics, down to the smallest details. However, it just provides a limited number of recorded sessions to track. The small plan doesn’t allow multiple users and API access.
VWO is the easiest A/B, Split, and Multivariate testing tool. Try a free 30-day trial to start optimizing your website for increased conversion rate and sales. It’s a perfect choice for those who is just starting a testing program, or who wants to implement tests in-house rather than outsourcing.
Hotjar is a new and easy way to truly understand your web and mobile site visitors. Find your hottest opportunities for growth today. It records data tracking through the heat maps and movement maps allow you to better understand whether or not our hypothesis are proven true.
3. Search Engines Optimization for Online Shop
Ahrefs is a toolset for SEO and marketing. They have tools for backlink research, organic traffic research, keyword research, content marketing & more. It is known as the world’s largest index of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEOs and Integrated Marketing Professionals worldwide. You can also get a free trial and a few limited features work on the free plan.
Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy. It provides a great user-interface that you can take screenshots of and include in client reports (e.g. keyword difficulty visuals). It is easy to search and analyze potential keywords, you can easily add them in and monitor the results and movement of how pages with that keyword are ranking.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. The most essential feature of SEMRush working in SEO is that it can measure your sites’ organic rankings for your keywords. It can also show you the keywords your competitors are ranking for and potential traffic you could gain by writing content on that particular keyword.
Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. If you are a company with a heavy focus on link building, cleaning up links for people or need to clean up your own links, Majestic SEO is a good tool to have in addition to other tools like Google Search Console and Open Site Explorer. For analysis and reports, Majestic SEO is one of the few that gets incredibly visual which is a strength over other similar tools.
SkyFu helps you download your competitors’ most profitable keywords and ads for paid and organic search. It is easy to understand and follow along through videos and training modules. As someone who struggles with technology, watching and re-watching these explanatory aids was crucial in understanding the benefits of the software itself.
4. Autoresponders and Email Marketing for Online Shop
In order to make more organic traffic, optimizing the website for the search engines is a very sustainable. And here are a few tools we’ve used to try and achieve very high efficiency.
Are you looking for affordable and easy to use email marketing and autoresponder tools? AWeber is the perfect email marketing tool for you. It was very helpful in providing templates or letting us create your own, and it was very easy to track our success with opens and click-throughs.
MailChimp is an SMB-oriented email platform. It provides email marketing for more than 14 million people globally. Send better emails, connect your e-commerce store, and sell more stuff. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Use Infusionsoft to automate your small business sales and marketing, while combining your CRM, email marketing, lead capture and e-commerce in one place. It is considered as a customer relationship management system and marketing automation solution. It enables sales teams to track interaction with their prospects and clients. It also tracks all contact interaction with your online assets. So you can use it to track viewing and clicking emails, completing web forms and making a purchase
Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up. I would say GetResponse is the perfect product for somebody who is new and looking for quality. However, It is well suited for a simple platform for online marketing for smaller lists. It is not well suited for large volume mailing.
Campaign Monitor makes it easy for you to create, send, and optimize your email marketing campaigns. Once templates have been created, it is easy to use, especially for those who aren’t versed in HTML coding.
5. Social Media Tools for Online Shop
Social Media is keeping an extremely important role in online marketing. However, there are a lot of social media channels that make you spend a lot of effort to manage. In order to save time and cost, the following tools are indispensable in the management of your social media channels.
Hootsuite is a platform for managing social media. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and much more. The tool offers you adequate customization options and strong support. Hootsuite is famous for its Hootsuite University program that helps you maximize ROI. If you are unsure how to boost and benefit from your social media activity and are considering social media management technology, it is definitely worth signing up for a free trial of the Hootsuite platform to see what it can do.
Buffer is an online tool designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, and Linkedin. Buffer for Business is an ideal social publishing platform that’s great for managing presences and tracking basic post-based analytics and presence growth. If you want in-depth brand sentiment analysis social reach analytics, though, look elsewhere.
SumoMe is a suite of free tools that can be used to grow your website’s traffic. The SumoMe tools are easy to install and work on any website. Just integrate a small (Master-)Code snippet into the Html Code of your website, and you’re good to go. From the Administrative Panel, you can then very simply activate, deactivate and configure the different tools to build your Audience, such as Newsletter Subscribers or similar.
The best thing is: Basic version with basic features is absolutely free.
Hashtracking is easy to use tool which tracks the use of hashtags on Twitter and gives you information on how much reach you could expect on a hashtag and the top people and influencers talking about your hashtag subject. It offers an all-round service with a good look at the analytics. Positively, you can also track hashtags for up to 30 days.
Enhance your Visual Marketing on Pinterest & Instagram. Find and schedule content, run contests and more. If Pinterest’s baked-in analytics don’t provide you with enough detail and you want competitor analytics, Tailwind will help you monitor your analytics and gain valuable insights into how you can grow your presence on Pinterest quickly.
IG WildFire helps you increase Instagram followers, website/blog traffic and brand awareness. Users can schedule message/content deployment to multiple properties, delivering “personalized communication at scale.” There are user permissions, workflow features, and filters and flagging to enhance and control audience communication. There are also ‘Analytics’ and ‘Monitoring’ components to the offering.
GetSocial is a set of social tools including share buttons, subscriber bar, welcome bar, and analytics. GetSocial cover traditional share buttons and also copy paste shares intro private messaging and dark social environments.
6. Customer Support & Live Chat for Online Shop
Customer satisfaction has always been the concern of any public shop owners. Sometimes your product may have problems, but if you know how to effectively handle, sometimes it also brings a lot of benefits for your brand. Therefore please choose for yourself a few tools to support customers effectively in the tools that we suggest below.
Intercom is a fundamentally new way for internet businesses to communicate with customers, personally, at scale. It’s a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. It enables targeted communication with customers on your website, inside your web and mobile apps, and by email.
Pure Chat has everything small businesses need to offer instant answers on their websites and convert more leads. It integrates with a variety of website management platforms, including WordPress, Squarespace, Shopify, and Joomla.
Zendesk provides a cloud-based customer support platform which allows quicker and easier interaction between businesses and customers.
Cloud-based customer support software & helpdesk ticketing system that assists customers over email, phone and social channels. Different from ZenDesk, FreshDesk supports 1 free version for workgroups with a maximum of 3 members connected.
LiveChat is an online customer service software with live support, help desk software and web analytics capabilities. It was first launched in 2002 and since then it is developed and offered in SaaS business model by LiveChat Software.
Award-winning live chat software solution by Zendesk Chat (formerly Zopim). Chat with visitors in real-time & increase conversions. These live chat tools are very popular not only because they have a great support team to answer all your questions, but also know how to properly complete the behavior of markets lives chat operation.
7. Design & Writing Tools for Online Shop
In each promotion campaign, image design and content writing work always makes you lose a lot of time. If you do not know how to use photoshop or other professional design tools, refer to the tools that we listed below. It is perfectly suited for you.
DesignBold is the cleanest, simplest, and fastest online design tool for non-designers we’ve come across. It offers 4,000+ professionally designed templates… so you look like a pro, drag and drop interface, intuitive editing, and high-resolution download and unlimited use of 7,000+ high-res stock photos with extended license.
Canva is a free graphic design tool website, founded in 2012. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics. Although It is a free tool but if you want the quality templates, you must buy the average price is $1/Template.
Grammarly is online proofreading tool that checks text for grammar, punctuation, and style, and features a contextual spelling checker. It creates a sense of “the writer” rather than “writing machine”. Moreover, this tool also checks for plagiarism.
Hemingway App makes your writing bold and clear. This application is built to edit article content by increasing the level of coherence of the article, prompting your sentences more simple and replaces the complex word by the simple, use proactive & passive sentences alternating, etc. Sure, your article will become easier to understand and more focused.
Byword is designed to make writing more enjoyable with Markdown. All the tools you need to write effectively, with keyboard shortcuts, word counters with live update, and more. It offers a beautiful, distraction-free environment that lets you focus on your writing. It supports markdown by displaying formatting changes while you type as well as the ability to preview the final product and even export to PDF and HTML documents.
These are tools that we synthesized in the process of building our website. If you know of any tools or any kind of useful tools that we have not listed here, please comment below so that we can update and share it with everyone.