A payment gateway is indispensable to business owners who are building up their WooCommerce or eCommerce website. And once you choose the right payment gateway, you will contribute a vital part to your online business’s success. So among tons of different payment gateways, what is your best choice? I hope this following article will help you.
What is a payment gateway?
First and foremost, you should understand what a payment gateway is and how it works to decide which is the best. I will explain on payment gateway more details in another article. Here I just give you a brief view of this subject.
Payment gateway is a software program that transmits transaction data from the seller’s website to the card payment center. It serves as a mediator between your transaction and the payment processor. Furthermore, a payment gateway plays a vital role in encrypting sensitive information such as credit card number in order that information passes securely between the customer and the merchant.
When your customers buy products from your online store, they enter their credit card numbers in the checkout area. Details about the transaction are sent to the gateway payment to authorize and process the payment then. The payment gateway forwards transaction information to seller’s bank. That transaction information will be then forwarded to the bank that issued the buyer’s credit card. If the information forwarded matches the information on the issuing bank , the transaction will be approved. The payment gateway will transfer the money from your customers’ credit card into your merchant account. (a special bank account allows you to accept credit or debit card payments online). Therefore, most payment gateways require merchant accounts.
How to choose a right payment Gateways?
When it comes to choose payment gateway for your online store, perhaps you feel a little confused among dozens of online payment options. In addition, there are many different factors that you need to take into consideration other than deciding which gateway is the best suitable for your specific needs.
First, compatibility is the first consideration. You need to choose payment gateways that integrate with a self-hosted platform like WooCommerce.
Second, sometimes you know how wonderful a payment gateway is and want to apply it for your online store. However, it is a pity that this payment method doesn’t appear in your country. Therefore, the key importance is whether the payment gateway is available in your country or not. You can also discover customer payment habits in your country and which payment gateway they are using the most.
Moreover, the gateway costs is an important element that you need to consider.
Best WooCommerce payment Gateways for 2016
You might have become familiar with PayPal – the most trustworthy payment gateway in the market. Available in more than 190 countries, PayPal provides both you and your customers the most convenient payment method.
The advantage of PayPal is that it is very easy to use. You need nothing to login other than an email. That means you can log in directly by using your email rather than creating a PayPal account. PayPal also does not require a merchant account like other payment gateways. Moreover, PayPal supports WooCommerce with many types: PayPal Pro, PayPal Express, PayPal Advanced, PayPal Digital Goods Gateway. You can read more here to understand the differences between the various kinds of PayPal extensions.
Stripe is an impressive payment gateway that is suitable for multi purposes. Besides processing all major credit cards and debit cards, Stripe also accepts Apple pay, helping your customers save their payment details. However, it still does not support Mobile Payment and only available for the business owner in UK, US, France, Canada, The Netherlands and Ireland.
Authorize.net is one of the most powerful payment gateways. Available in US, UK, Canada, Australia, and Europe, it supports on-form payments, recurring payment, and even mobile payment. Furthermore, Authorize.net is compliant with PCI security requirements. That means your customers’ transaction information are easy to obtain an SSL certificate.
4. Amazon Payment
As you know, Amazon is one of the world’s largest retailers. And using a trusted name like Amazon is also one of the best ways to boost conversions. So this is very easy to understand why Amazon Payment is such popular.
Your customers login by using their Amazon usernames and passwords. That means your customers can use only one account for all their online payment, similar to PayPal. And also, the difference is that Amazon payment allows you – the business owner to process the payment on-site. Customers stay on your site during the entire checkout process for a more streamlined checkout experience. And you are saved by Amazon Payments’ proven fraud protection because the order is processed by Amazon.
However, Amazon payment go becomes available in few countries US, UK, and Germany; which limits the scope of customer payments.
2checkout allows you to accept online payments all over the world with various methods: Credit Cards, PayPal, and Debit Cards. This payment gateway gives you an opportunity to expand your business by offering many features such as supporting mobile payment, providing a service for downloadable products and recurring billing as well as a superior fraud protection.
|WooComemrce Extension Cost||$79||$79||$25|
|Transaction Fees per month (Based on 100 transactions at $100 each)||$320||$320||$320||$320||$320|
|Total Monthly Cost||$320||$320||$345||$320||$320|
|Total annual Cost (Including Setup and Woommerce extension)||$3,840||$3,919||$4268||$3,840||$3865|
What WooCommerce Payment Gateways are you using? I’d love to hear your review on this comment below.