The Cost Of Building An Online Store With WordPress

71
8,309 views

If you are thinking of creating an eCommerce store to sell your products online, WordPress is a great option. By using WordPress, your chosen theme, an eCommerce plugin, and a selection of extensions, you should be able to build an online shop that includes all the features you need to sell your products and offer a customer experience to match your brand.

However, while WordPress is free, not all of its themes, extensions, and plugins are. So in this post, we will take a look at some of the expenses you may incur while building your online store with WordPress.

The aims of the post are to give you an idea of what tools and services you might need to build the store you want, while also helping you to establish the cost of creating the kind of shop you need. This should give you the information you need in order to you decide if WordPress is the right platform for your online store.

The Cost of Building an Online Store with WordPress
The Cost of Building an Online Store with WordPress

The True Cost of Building an Online Shop with WordPress

This post will take a look at everything you need to get an eCommerce store up and running with WordPress, from hosting through to any additional features you might want to add to the store. The associated costs involved in acquiring all the recommended tools will be listed to give you an idea of what your project might cost to complete.

The options covered will all be off the shelf tools or services. Although you may need to create custom solutions if you have any specific needs that have not yet been met by an existing plugin.

WordPress: The Foundation of Your Store

If you choose to build your store as outlined in this guide, WordPress will be the foundation of your shop. Thankfully WordPress is open source, which means it’s free to use and you are free to use it how you wish.

While there are other open source shopping cart solutions, this is lack of cost is one clear advantage WordPress has over its commercial competitors.

Cost: free

The Cost of WordPress Website Hosting

When it comes to choosing a web host for your online store, the options are endless. Your needs will vary from the next, as much as the different products you will be selling.

However, those just starting out, with a small inventory and smaller ambitions could get by with budget, entry level shared hosting. Most shared hosts give you the option of leveling up as your needs grow in order to enable you to meet the demands of your growing store.

Those planning on launching with a large store, or scaling their store quickly, would be better off start out with a high-performance web host.  Premium managed WordPress hosting is a good option for serious eCommerce stores. This is due to the fact your store will be hosted on a server optimized for WordPress for a faster loading website. The addition of expert support staff who are proactively monitoring your website, as well as being on hand should anything go wrong, can alone justify the higher price tag.

To simplify the decision of which web host to choose from your store and what the costs might be, here are two suitable options which can help you get your eCommerce website up and running in a stable environment:

  • Budget option: HostGator shared hosting from $3.96 per month
  • Premium option: Pagely managed WordPress hosting from $64 per month

While some web hosts include a free domain name, you might be better off purchasing one separately from somewhere like Namecheap.com. This can ensure an easier migration process, should you need to switch hosts in the future.

Cost: from $3.95 per month + domain name ($10)

The Cost of WordPress Website Hosting
The Cost of WordPress Website Hosting

The Price of the Best WordPress ECommerce Plugins

There are a number of great eCommerce plugins available for WordPress, with the majority of them being free to use. Of of the available options, WooCommerce is a safe choice and is a popular plugin that has been downloaded over 5 million times and has 4.2 stars out of 5 rating.

If you are setting up an eCommerce shop to sell physical products online then WooCommerce is a great option. However, if you are planning on selling digital products online then you can’t go wrong with the free Easy Digital Downloads plugin and its extensive library of optional add-ons.

Cost: free

DW Trendy Ecommerce Theme
DW Trendy Ecommerce Theme

ECommerce Theme Pricing: Free vs. Premium

With so many themes available for WordPress, you should have no trouble finding a suitable option without having to turn to the services of a developer.

While those on a bigger budget or with greater aspirations may want to commission a custom built theme, those just starting out with eCommerce should be able to find an off the shelf theme that meets their needs.

When it comes to premium vs. free WordPress themes, in most cases its worth investing the $50 to $100 that can get you a high-quality Premium WordPress Theme. If you choose wisely, you should be able to find a theme that is well supported and looked after by its creators, ensuring a long shelf life and someone to turn to should any problems arise down the line.

Although most themes will work with an eCommerce plugin like WooCommerce, you may want to look for one that offers compatibility with your online store builder plugin of choice. This can save you some time and effort as the theme will include templates for essential shop pages such as the product, cart, and checkout pages.

You could start out with a free theme, with the intention of upgrading to a premium template at a later date. However, the switchover could entail more work than you might expect, especially if you need to reformat any images or descriptions for 100s of products to meet the different formatting and styling settings of the new theme. This migration could end up costing you more time and lost sales than what you would’ve saved by not investing in a premium theme from the start.

For some advice on selecting a suitable theme, read our previously published guide to finding an SEO friendly WordPress theme.

Cost: $50 to $100

Ecommerce Theme Pricing Free vs Premium
Ecommerce Theme Pricing Free vs Premium

Commissioning a Store Logo

While this isn’t a cost unique to WordPress, it is a cost that most online store builders will want to factor into their budget. If you already have a logo then you can skip this step. However, for everyone else, unless you have the graphic design and illustration skills to create a professional logo then you will need to spend some money.

While you can get by with a custom logo from Fiverr, if the aim of your store is to make money, then a premium logo could end up portraying a better image to your potential customers. Crowdsourcing sites like 99designs.com make it easy to commission the perfect logo in a matter of days, or get a full refund.

Cost: from $5

Premium Ecommerce Extensions

This is where the costs can quickly start to mount up. Most of the WordPress eCommerce plugins work on a similar revenue generating model which sees them give away the core plugin for free while charging you to add extra features to your online store.

Creating premium add-ons for popular eCommerce plugins can also be a lucrative activity for third party developers. While this is great for those building stores with advanced requirements or non-standard needs,the costs of these extensions can often be overlooked when planning a store.

However, this isn’t a cost that is unique to WordPress users. Premium hosted online store builder tools also have their own app stores, where users can upgrade the functionality of their store for a price.

Popular Premium WooCommerce Add-ons:

Payment Gateways
Payment Gateways

Out of the box, the core WooCommerce plugin will allow you to accept payments from your customers. However, you can install additional extensions to offer your shoppers more payment options, and streamline the checkout process to make it look more professional and user-friendly.

Popular extensions for adding more payment options to your store include:

Table Rate Shipping
Table Rate Shipping

Table rate shipping is one feature that a lot of store owners will want to add to their shop. The add-ons in this category allow you to set multiple rates of shipping based on the individual details of the customer and their order. This could include their location, the size and weight of the products, and other custom factors.

Popular extensions for adding table rate shipping to your store include:

Shopping Cart Abandonment Rate Statistics
Shopping Cart Abandonment Rate Statistics

There are add-ons available for WooCommerce which can detect abandoned shopping carts and will then email the shopper to prompt them to complete the transaction. These plugins can help you recover what would otherwise be lost sales and revenue, making them a worthwhile investment.

You can also offer your potential customers who didn’t make it to the checkout a discount coupon in the reminder email to help entice them back to the store to complete the checkout process. This can all be automated, making it a hands-off way to increase sales at your store.

Popular extensions for recovering sales from abandoned carts include:

Other interesting and useful premium extensions for WooCommerce you might need include:

While there is a large number of premium add-ons for WooCommerce available at the WooThemes store, you might be able to find a cheaper alternative on marketplaces like Code Canyon. Although it’s important that you check out reviews, customer feedback, and the level of support on offer when making a purchase.

Conclusion

Whether you are building an online shop to sell your own custom made products, items from a range of manufacturers, or list products for sale on a drop shipping basis, WordPress is a great choice.

With so many plugins and extensions available that can add a whole host of additional features to your website to turn it into the fully functioning eCommerce shop you need, not to mention the number of WordPress developers out there ready to take on custom development work, you should have no trouble building the ideal store for your needs.

Just remember to carefully consider the features your online shop will require, and factor in the cost of any premium extensions and add-ons you will need, before making your final decision of which eCommerce plugin or platform to use.

If you have any WordPress eCommerce related questions or suggestions, please leave a comment below.

Read More Free & Premium eCommerce WordPress Theme Plugin

71 COMMENTS

  1. I?¦ve read some just right stuff here. Definitely value bookmarking for revisiting. I wonder how much attempt you place to create one of these great informative web site.

  2. Excellent post. I was checking constantly this blog and I am impressed! Extremely useful info particularly the last part 🙂 I care for such information much. I was seeking this particular info for a long time. Thank you and best of luck.

  3. Hi to every body, it’s my first pay a quick visit of this website;
    this weblog consists of amazing and genuinely fine material in support of
    readers.

  4. You made some good points there. I looked on the net to find out more about
    the issue and found most individuals will go along with your
    views on this website.

  5. Howdy! I know this is kind of off topic but I was wondering which blog platform are you using for this website?
    I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at options for another platform.

    I would be great if you could point me in the direction of a good platform.

  6. I am now not certain the place you are getting your info,
    but great topic. I must spend some time finding out much more or figuring out more.
    Thank you for excellent information I used to be looking for this info for my mission.

  7. Hiya very nice blog!! Guy .. Excellent .. Wonderful .. I’ll bookmark your
    blog and take the feeds also? I’m satisfied to seek out a lot of useful information here in the
    post, we’d like develop more strategies on this regard, thank you for sharing.
    . . . . .

  8. Nice post. I learn something new and challenging on websites I
    stumbleupon every day. It will always be exciting to read through articles from other
    writers and practice something from other web sites.

  9. Reading your blog gave me a lot of interesting informations
    , it deserves to go viral, you need some initial traffic only.
    How to get initial traffic? Search for: masitsu’s tricks

  10. Could referring to interest, we need to realize about needs. It is the all-natural propensity of every unique to the office in direction of fulfilling general demands. Right from basic preferences of food and shelter, their email list regarding needs for each unique expands to help earning a fair earnings and boosting an individual can photograph within the society to the realistic level. Nonetheless , additional needs which experts claim definitely not fit in the number about minimum necessities which include running a dwelling, car, going on trips plus a collection of various lifestyle information.

  11. Hi,

    great review.

    I’m no IT specialist and rather only the average computer user. I am looking to set up my online pet store but haven’t found the right places yet, I’m trying to avoid Shopify and similar. I would rather build my own but trying to find one that isn’t too hard to build and still looks good.

    Do you have any ideas or suggestions?

    Thank you.
    Daniel

  12. Nice post. I was checking constantly this blog and I am impressed!
    Extremely helpful info specially the last part 🙂 I
    care for such info a lot. I was looking for this certain information for a very long time.
    Thank you and best of luck.

  13. I like what you guys tend to be up too. Such clever work and exposure!
    Keep up the awesome works guys I’ve added you guys
    to blogroll.

  14. I need to to thank you for this very good read!! I definitely enjoyed every little bit of
    it. I have you book-marked to check out new things you post?

  15. Howdy! This blog post could not be written any better!
    Going through this article reminds me of my previous roommate!
    He always kept talking about this. I most certainly
    will forward this article to him. Fairly certain he’ll have a good read.
    Thank you for sharing!

  16. If some one wants expert view regarding blogging and site-building then i recommend him/her to pay a quick visit this webpage, Keep
    up the fastidious job.

  17. Excellent beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog site?
    The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

  18. You are so awesome! I don’t think I’ve truly read through anything like this
    before. So wonderful to find somebody with unique
    thoughts on this subject. Really.. thanks for starting
    this up. This web site is one thing that’s needed on the web, someone with a bit of originality!

  19. I wanted to thank you for this wonderful read!! I definitely loved every little bit of it.
    I’ve got you saved as a favorite to check out new things you post?

  20. Thanks for the auspicious writeup. It actually used
    to be a amusement account it. Glance complex to far added agreeable from you!
    By the way, how could we keep in touch?

  21. I’m not that much of a online reader to be honest but your sites really
    nice, keep it up! I’ll go ahead and bookmark your site to come back down the road.

    Many thanks

  22. Hey there, You have done an excellent job. I’ll definitely
    digg it and personally suggest to my friends. I am confident they’ll
    be benefited from this site.

  23. Valuable information. Fortunate me I discovered your web site by
    chance, and I’m stunned why this coincidence did not happened in advance!

    I bookmarked it.

  24. Hello there, You have performed an incredible job.
    I will certainly digg it and in my view suggest to my friends.
    I am sure they’ll be benefited from this web site.

  25. It’s really a nice and useful piece of info.
    I’m happy that you shared this useful info with us. Please stay
    us up to date like this. Thank you for sharing.

  26. you are actually a good webmaster. The site loading pace is amazing.
    It seems that you are doing any distinctive trick. Moreover, The contents are masterpiece.

    you have done a excellent activity in this topic!

  27. I was suggested this website by my cousin. I am
    not sure whether this post is written by him as no one else know such
    detailed about my trouble. You’re wonderful! Thanks!

  28. Thank you a bunch for sharing this with all of us you really know what you are speaking about!
    Bookmarked. Kindly also seek advice from my site =). We could have a link trade arrangement
    between us

  29. Thanks for the marvelous posting! I actually enjoyed reading it, you’re a great author.I will be sure to bookmark your blog and will often come back down the road.
    I want to encourage you to continue your great work, have a nice morning!

  30. I just want to say I am just all new to blogging and site-building and truly enjoyed this blog site. More than likely I’m going to bookmark your blog post . You surely come with fabulous article content. Thanks a lot for sharing your webpage.

  31. I simply want to mention I’m newbie to blogging and really savored this web site. Almost certainly I’m want to bookmark your blog post . You surely have impressive writings. Thank you for sharing your website.

  32. Cool blog! Is your theme custom made or
    did you download it from somewhere? A theme like yours
    with a few simple tweeks would really make my blog jump out.
    Please let me know where you got your theme. Thank
    you

  33. I enjoy what you guys are usually up too. This kind of clever work and reporting! Keep up the great works guys I’ve incorporated you guys to our blogroll.

  34. F*ckin’ tremendous issues here. I am very glad to see your post. Thank you a lot and i’m taking a look ahead to touch you. Will you kindly drop me a mail?

  35. My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am nervous about switching to another platform. I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be greatly appreciated!

  36. I want to start a blog on myyearbook but i cant find the box on my profile.. I have made sure i have checked the box to show my latest blog in the manage profile boxes section.. But it still wont show up.. Please help.. Is there any other way to start the blog?.

    • Hi Magan,

      Thank you for contacting WooBeginner. My name is Sauniere and I am happy to be of assistance in this matter.

      Please let me know which theme you are using, we’ll be happy to help you.

      Looking forward to your answer.

    • After looking into a handful of the blog articles on your site, I really like your way of writing a blog. I bookmarked it to my bookmark webpage list and will be checking back soon. Take a look at my website as well and let me know how you feel.

  37. Hi! Do you know if they make any plugins to safeguard against
    hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  38. We’re a group of volunteers and opening a brand new scheme in our community.

    Your website provided us with valuable information to work on. You’ve done an impressive task and our whole community will
    be thankful to you.

  39. Hello I am so thrilled I found your webpage, I really found you by accident, while I was researching on Digg for something else, Nonetheless I am here now and would just like to say thank you for a tremendous post and a all round entertaining blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent job.

  40. What’s up, constantly i used to check webpage posts here in the early hours in the daylight, as i love to learn more and more.|

  41. I just like the helpful info you supply on your articles. I will bookmark your blog and take a look at once more here regularly. I’m somewhat sure Ill learn a lot of new stuff right right here!

  42. Hello, this weekend is nice in support of me, as this
    time i am reading this fantastic educational paragraph here at my residence.

  43. I have a word press site that was a custom design. It can no longer be updated without it breaking. Can I switch it over to a storefront them on wordpress?

LEAVE A REPLY

Please enter your comment!
Please enter your name here