It is not easy being a business owner. There a hundred and one things you need to worry about and plenty else keeping you up at night. It takes a lot of hard words to keep a business going and continue making the next sales. Growing your customer base can be challenging. But did you know, it can cost up to seven times more to earn a new customer than it does to have a repeat customer? What if there was a way to automate the process of creating repeat customers. With Woocommerce Subscriptions you can do that by helping any site setup subscriptions.
What is Woocommerce Subscription?
WooCommerce Subscription allows you to make your products be accessible by your users as subscriptions, so make them accessible for a scheduled time in exchange for a monthly or daily fee. Create, then, your subscriptions for reviews, videos, learning courses, podcasts, hosting and whatever you might wish to offer to your customers in installments. This will ensure you constant and scheduled income to your site and much more control on your sales volume.
How Woocommer Subscriptions Work?
Repeat customers are great. There’s almost a 100% guarantee your customers will buy from you again- right from their first order. And it is easier. If your customers love what you sell then they don’t need to do anything. Their subscriptions are billed automatically, while they can continue to enjoy your product or service without any hassles. With WooCommerce Subscriptions, you can offer a free trial and lets customers switch levels or manage their subscriptions with ease. There’s no need to keep trying to entice people back to your shop, with subscriptions they’re already signed up. WooCommerce can help you earn recurring orders which are great for revenue and is great at keeping your customers happy.
Why use WooCommerce Subscriptions?
- Convenient automatic payments with over 25 payment gateways
- Supports manual renewal payments through any payment gateway, along with automatic email invoices and receipts
- Delight customers by offering subscribers special discounts on their payments or sign-up fee
- Give subscribers the ability to manage their own plan, including upgrading or downgrading, without needing to wait on you for help
- Offer free trials to increase trust and boost conversion rates
- Built-in renewal notifications let you — and your customers — know when subscription payments have been processed, so there are never any surprises
Using Woocommerce Subscriptions
As you know, this is a great way to make automatic recurring sales to your existing customers. A couple of different scenarios here you can use the subscription to recurring billing for digital products that would be a membership site or you can use subscriptions to do recurring billing for physical products. You might have a something of the month club where you send your customers a new box every month and they subscribe and you automatically have new orders month from existing customers.
You will get the Woocommerce Subscriptions plugin from the WooThemes Website:
With the Subscriptions plugin-in enabled, you’ll have to new product types: a simple subscription product type and a variable subscriptions product type. In this tutorial, we are going to look at both types.
I’m in my WooCommerce product page, now that I have Subscriptions enabled. I can turn that membership product into recurring payment. Firstly, you click “Edit” to start on editing membership product:
And now WooCommerce Subscriptions is enabled, what you are going to notice here I’ve got a couple of different new product types: simple subscription and variable subscription. I’ve set this membership product up as a Simple product.
Now that I’ve had Subscription is enabled, I’m going to change that to a Simple Subscription. And when I do that, I’ve got some additional options here: prices, sign-up-fee, free trial, sale price, tax status,…
For example, I’ll make a change to help you to understand easily:
I’ve got a pricing option and I can set the recurrence of that, so I can charge ten dollars every month now. I also can modify the next box to be every month for all time. You can get very creative with this Subscription Price and give your customers some options that maybe are better suited to their budget.
You also have the option to have a sign-up fee. And in this example, there’s fifteen dollars sign-up fee.
Now, there’s also a trial period and you can designate the number of days that the trial period is valid for.
So, in this example, you want to do a one dollar trial for one week and at the end of the week, they will build ten dollars for each month as long as the membership is active. There’s a lot of flexibility in terms of how you can set up these Subscriptions to recur. Once the customers have made the purchase, they ‘ll automatically be rebuild with their payment information on file with your payment gateway stripe or PayPal.
Now let’s take a look how it would work with a physical product. So in this case, the small books company is creating an aroma of the month club where you get a new can of book smell every single month.
You create the product just like you normally would and you choose a simple subscription. And then you set up your subscription price: it’s going to be 19.99 every month with no sign-up fee and no trial day:
And your setup your shipping and shipping class exactly the way you would with a normal product:
You’ll also set up a product image the way you would with a normal product. It should be an image that is representative of the membership or the recurring subscription that you’re offering:
Now, let’s me publish this and we can take a look at this new subscription product:
As you can see WooCommerce is now automatically added the term , the duration of the subscription. When a customer adds this to the cart, they know the price. They’ll get something new in the mail every month.
Whether your goal is to ship a surprise bundle of products to faithful customers every month or bill them for an in-person service provided by your small business, WooCommerce Subscriptions can take the stress out of capturing that all-important residual revenue. You’ll be able to track just how many subscribers you have, when they’re being billed, and how much revenue you’re generating — meaning you’ll always know how much revenue your store can count on as you continue to grow.